Top 5 Logo Types for Your Business

Logo is an essential tool that symbolises your brand. That is why you need to understand the logo style options, how to best utilise them, and which type can best represent your business. Although each logotype is comprised of images, typography, or other design elements, however, each logo style can give your brand a different feel. Since your logo introduces your business to the audience, you want to make it effective and memorable. Want to make an impactful logo for your brand? Check out the following logotypes to select the most suitable logo style for your business.

Monogram Logo

A monogram logo is also called a lettermark logo since it is made from a combination of letters, usually the initial letters of a company name with some design elements. It is made with a minimalistic approach to create a simple custom logo design that reflects a brand personality without creating confusion. Since letters are major design elements in this logo style, therefore, font selection is critical for its effectiveness. Some famous organisations have monogram logos including NASA and WHO.

Can a monogram logo rightly symbolise your brand? If your company name is composed of two or more than two words, a monogram logo design can help you create a simple and memorable brand symbol. In case you have just started your business then better to include your full business name beneath the lettermark design so that spectators learn to identify it. Once you establish brand recognition then you will be able to go with just a monogram logo.

Monogram logos are usually preferred by companies and organisations having long brand names. For instance, HP and NASA have used the initials of their name for brand-identification purposes. If your company name is also composed of more than two words better to use a monogram logo to represent your brand effectively. A typography-based custom logo design utilising just a few letters is impactful in streamlining your business. For instance, it is easier to say and remember HP instead of Hewlett-Packard.

Brandmark Logo

A brandmark logo design is usually made from a unique design elements such as an image or a symbol. The famous oil company shell and social media platform Twitter use the brandmark logo to represent their company in a unique and impactful way. The Worldwide Fund Panda, Apple, and the Nike swoosh are all examples of businesses that have brandmark logos. Once viewers become familiar with a custom logo design having a simple yet meaningful design element, they catch on to its association and recall the company name at a glimpse.

A brandmark or pictorial mark can be an ideal logo style for your business if you have been in the market for quite a long time. A pictorial logo might not work for a new business since it is only an image and your audience might not be able to imagine your company when they encounter your brand icon. Do consider your brand recognition before you decide on a logo style for your business or work with an experienced logo design agency like Logo Design Best UK to have the right brand logo. 

Wordmark Logo

A wordmark logo is also a font-based graphic design similar to a monogram logo that is derived from a business name. If your business name is unique and succinct then this logo style will best work for you. Google and Coca-Cola are some great examples of wordmark logos. A distinct name along with an effective graphic design helps create brand awareness and recall. Making an impactful wordmark logo requires creative expertise, therefore, use a professional logo design service to create a memorable typography-based brand logo.

If your business name is short and distinct, choose the brandmark logo style. It is a perfect choice for a new business, however, make sure your in-house graphic designing team or your partner logo design agency has command over different logotypes. The graphic design experts at Logo Design Best UK can help you build name recognition with stunning and affordable logo design. The creative specialists will select the most appropriate font for your custom logo design to capture the essence of your business personality.

Mascot Logo

A mascot logo involves an illustrated character that acts as an ambassador for your brand. This logotype is usually colorful and often cartoonish to appeal to children and families. Using a mascot logo is an effective way to create a spokesperson for your business. Planter’s Mr. Peanut and KFC’s Colonel are some famous mascot logos for your inspiration. With a mascot logo from skilled graphic designers at Logo Design Best UK, you can create a wholesome atmosphere by appealing to your target audience in a friendly manner. Since your brand logo is used with other marketing collateral and in your web design so make it scalable and versatile.

Combination Logos

A Combination logo as the name suggests is made from the combination of both symbol and text. This logo style has been a go-to option for many popular brands, small and mid-sized businesses, and various organisations. Remind yourself of the brands you came across every day, you may have realised that most of them have combination marks in their brand symbol. The famous brand Adidas has a combination logo having text on top of the symbols. Likewise, Microsoft has adopted this logo style having text and symbols side by side in its brand logo.

Is a combination logo ideal for your business? Yes, for most companies and new businesses, it is a perfect option. A combination logo with a visually appealing image and your brand name will make it easy for your audience to recognise and remember your company. If you have just started your business, it is a smart choice to grasp viewers’ attention and create brand awareness. However, make sure to make it simple but not boring, creative but not complicated. Your main goal should be to make an impactful and identifiable logo that is timeless.

Want to develop your brand recognition with an appropriate logo design? Hire Logo Design Best UK and get an eye-catching business logo to create brand awareness.

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