A Good Logo Designer Can Help You Create Effective Logo Design

A logo is a symbol or design that brands use to identify themselves. Logos can be as simple as a word or phrase, or as complex as a portrait of a laughing, smiling face with flames coming out of the mouth. It’s all in how you use it.

When it comes to design logo, there are a million different opinions. Some people think that you should only use photos of real people in your logo. Others think that you should use as many different fonts and colors as you can. Still others believe that the meaning of your logo should be represented literally, as a drawing of the meaning in the flesh. Some even think that the font of your logo should be in the shape of a brand’s corporate symbol. There are many opinions, but below you will find top tips on how to create a solid brand identity for your company.

Know Your Audience

The first and most vital step to creating an effective logo is to understand your audience. What do they want from your company’s logo design? What do you want your logo to stand for? Knowing the answers to these questions will help you create something that they will value and remember. If you’re wondering where to start, consider the type of business you’re in and who your target audience is. For example, if you’re a car dealership, your logo might be best represented by a stylized version of an auto logo. Or, if you’re a technology company, your logo might be based on the design of a computer monitor or tablet screen.

Less Is More

While it’s great to have a symbol that is unique and instantly recognizable, too many logos can hurt your brand rather than help it. When designing a logo, you should keep it simple. Too often logos have been over-designed with lots of texture, lighting, and colors. Adding too many design elements can cause visual clutter and make it more difficult for the viewer to see the design. Keep things sleek and simple. Maybe use shades of one color rather than a full-blown psychedelic pattern or photo-realistic image.

Simplicity Is the Key

When you keep things simple, you allow for more creativity and innovation. A good logo should be clean and simple, but at the same time, powerful and memorable. Avoid using a symbol that is too intricate or detailed. If you’re not sure what to draw or design, consider using a professional graphic design company such as Logo Design Best that can help you come up with a winning logo idea. Our professional logo designers can take on the task and give your company an affordable logo design that is both simple and memorable.

A Bit of a Retro Appeal

The appeal to retro should not be ignored. After all, people love a good retro appeal. It makes products and brands from the past more appealing and memorable. However, when going for a retro appeal, make sure that you design something that will still be relevant and useful today.

For example, if you’re a tech company and your logo is inspired by the design of a computer monitor or tablet screen, today’s mobile phones and tablet computers might not display your logo in its original form since they have much larger screens than traditional computers did. But, as a general rule, retro games and gadgets still work just fine and do not require a lot of computing power, so you should not fear that your logo will not be recognizable to your audience.

Consider the Colors

It’s important to keep in mind the colors that your logo will be printed in. Do you want your logo to be green or yellow? What about magenta, blue, or red? The choice of color should be based on business ethics and what your company stands for. If you’re not sure, ask your graphic designer or creative director for help. They will be able to advise you on the best color scheme for your company.

Choosing a color scheme is only part of the job, though. You also need to think about how you will display the color and whether or not it will be obvious when the logo is printed in black and white. If you want to go for a retro appeal, using pastels is a great way to do it. But if you want a more professional look, using full-blown colors will make your logo more memorable.

Keep It Short

When it comes to the short version of a logo, usually the first thing that comes to mind is the company’s name. If you’re not sure how to keep the attention of the viewer, try shortening the company’s name and adding a bit of a play on words. 

Although the name is always the first thing that comes to mind when we think about logos, sometimes there isn’t enough room for the full company name. In these situations, you can use the acronym instead. Just remember that since acronyms are usually only three or four letters long, you will need to use a typographical font that can deal with abbreviations. Using a script or a display font could damage your design since they are more suited for full names rather than acronyms or short forms of names.

Masculine and Feminine Elements

The next rule is to have a good balance between masculine and feminine elements. Too often, logos are dominated by either the masculine or feminine elements, but rarely do they reflect both. If your logo contains a lot of femininity, then you’re putting too much emphasis on looks rather than what your product is actually capable of. If your logo is full of masculinity, you’re doing the opposite and ignoring the fundamentals of design. To put it simply, neither extreme will make your logo special. A good logo should always be special and not contain overly simple elements or patterns.

Fun and Unique

When it comes to corporate or commercial logos, the design should be as simple as possible while still maintaining the integrity of the brand. As a general rule, keep things professional yet fun and unique. If you can combine the two, you’ll end up with a memorable and custom logo design for your business.

Frequently Asked Questions